Everyone at AAG carries a little gold card which summarizes and reminds us of the principles, goals, and values that guide our actions every day.

What We Believe

OUR VISION

To be the premier franchise group in the Applebee’s system, having the best people to do “whatever it takes” to deliver great products and excellent service in a clean and welcoming environment to every guest, each and every time.

GUIDING PRINCIPLES

We will never compromise our integrity. Our standard for ethical behavior must always meet this test: We will be comfortable seeing our actions (and the motive for them) published in the newspaper

WE BELIEVE

That creating and keeping customers is the only basis for job security and the foundation for Company growth
That employees are our most valuable asset, and they should be recognized for their contributions to the Company’s growth
That performance is the only basis for reward
That measurement improves performance
That we should control the selection of people rather than control the people we select
That a positive attitude is the most important attribute of employees
That good employees openly express their opinions, concerns, and ideas and that successful managers listen
That success depends upon the commitment of each individual to our standards, to our goals, and to each other in celebrating successes

WE PLEDGE

To Our Customers:

We will express our appreciation for your patronage
We will treat you as though you are a guest in our home
We will take the initiative to understand your needs and desires
We will strive to exceed your expectations

To Our Fellow Employees:

We will reward you based on your individual and team performance
We will treat you fairly and with dignity and respect
We will encourage and assist each of you to reach your highest level of accomplishment
We will encourage your frank expression of opinions, concerns and ideas
You have a right to know the reasons underlying Company goals, standards and procedures
We will consistently measure your performance and provide accurate and timely feedback
We will provide a clean and safe workplace

To Our Suppliers:

We believe that you are our partners in better serving our customer, therefore:
We will honor our agreements
We will objectively measure supplier performance
We will treat your representatives with respect and value their time
We will honor and maintain confidences

To Our Communities:

We will maintain our properties, obey the law, assist those less fortunate and support those institutions that enhance the quality of life in our community

To Our Shareholders:

We will earn continued use of shareholders’ capital by developing a management team that will generate superior returns on capital placed at risk
We will communicate routinely and effectively with our shareholders
We will actively seek new opportunities for sound investment